Tote Bag Design For Music & Beans Coffee Shop

Goals

The goal was to create a tote bag that would serve as both a practical accessory and a piece of branded swag. The design needed to reflect the shop’s creative, community-driven vibe and stand out as a unique souvenir for regulars and visitors.

My Role

I worked directly with the Music & Beans team to understand their vision and the elements that made their coffee shop special. Then, I developed a square illustration in my signature style that captures the shop’s energy and warmth.

Design

The Music & Beans team provided me with photos of their space, which I used as inspiration to incorporate specific interior elements into the illustration. This ensured the design captured not just any coffee shop atmosphere, but the unique character of Music & Beans itself.

I combined these details with playful references to both coffee culture and live music, blending instruments, coffee, food, and cozy shop features into a lively composition that felt unmistakably theirs.

Results

The tote bags were well received by customers and quickly became a popular item at Music & Beans. They helped strengthen the shop’s visual identity and sense of community.