IncrediBULL: A Unique Sculpture Experience for Fiverr’s IPO
Role: Illustrator, Fiverr
What: Life-sized bull sculpture illustration for IPO celebration
Where: New York Stock Exchange
How: Created original illustration and collaborated with Fiverr’s creative team and fabricators on application to 3D sculpture
Impact: Contributed to a citywide art experience celebrating Fiverr’s IPO and sparking public engagement at a major cultural and financial landmark.
The event took place on June 12, 2019.
Goals
Fiverr wanted to broadcast the creative spirit of its marketplace and showcase the diversity of talent on the platform. They wanted to create a memorable, shareable public art experience that would engage both the local community and the global Fiverr audience.
Collaboration
Fiverr’s creative team collaborated with five illustrators to bring the IncrediBULL project to life. The process was international, fast-paced, and very exciting.
My Role
As one of the five chosen illustrators, I was responsible for creating an original illustration in my signature style: bringing fun mood, bold colors, and whimsical shapes together.
I adapted my artwork to fit the unique contours of the sculpture and coordinated with Fiverr’s team and fabricators to ensure a seamless transfer from digital design to physical bull.
Final Design
I wanted to create a bull that radiated positivity and playfulness, using bright colors and imperfect shapes.
I wanted for it to stand out amid the energy of Wall Street, inviting viewers to pause, smile, and reflect on the creative power behind Fiverr’s community. I also aimed for it to become a a focal point for photos and media coverage.
Results
The IncrediBULL sculptures became a memorable part of Fiverr’s IPO celebration, drawing crowds and generating buzz both on social media and in the press. My design contributed to a collective art experience that showcased the value of creative diversity and the power of illustration to transform public spaces.
The project reinforced Fiverr’s brand as a champion of freelance talent and creativity, and my bull helped make the event both visually striking and fun.
For me personally, it was a unique opportunity to see my work celebrated on such a grand stage, and I truly enjoyed being part of a project that advocated for creative professionals.